When we announced our partnership with WellPoint, Inc. to explore the possibility of an X PRIZE in Health Care, we opened up a section of the "Health Care page to get ideas from the public about what they think we should be trying to fix. We've received a number of great ideas already, and I want to share some of them with you over the coming days.
The first one I want to share is this:
"I see 3 categories for this challenge:
1) Behavior change: What are the best methods for clinicians, payers, or other entities to encourage people to make better choices about their health that prevent long-term cost burdens on the system?
2) Administration and delivery of care: It's no longer economical for physicians to oversee all aspects of a patient's cycle of care. What are the largest administrative and consultation burdens for MDs that can be done by more cost effective players like health coaches, disease management providers, and NPs and PAs? In other words, how can we use MDs to set the direction for a patient's care, and have other more cost effective entities see it through?
3) Value-driven competition: How do we set up systems where providers and payers compete on outcomes in addition to cost. Member facing quality and cost transparency is a third rail for some doctors and payers. How do we get them to get over their paranoia and allow patients to see how effective and safe hospitals and doctors are?"
What do the rest of you think of these categories? Aree these the right areas to explore? Especially for a prize? Do you think that a prize can change behavior?
Let us know here, or on the Health Care page: http://www.xprize.org/wellpoint